When retailers and supermarkets in Malaysia look for high‑quality display fixtures, they seek shelves and racks that combine durability, design flexibility, and cost‑effectiveness. One standout manufacturer that ticks these boxes is EMTS Group (also known as EMTS Malaysia). In this article, we explore what makes EMTS a credible gondola rack manufacturer in Malaysia, how they serve different retail and industrial sectors, and what you should look for when choosing a rack manufacturer.
Why Gondola Racks Matter in Retail & Display Environments
Gondola racks are freestanding shelving systems often used in supermarkets, convenience stores, pharmacies, and other retail outlets. They help optimise floor space, improve product visibility, and facilitate inventory organisation. A well‑designed gondola rack system can help attract shoppers, encourage impulse purchase,s and support overall store layout strategy.
Company Profile: EMTS Malaysia – Who They Are
EMTS Malaysia, operating under EMTS Group, is a Malaysian manufacturer specialising in storage and shelving systems, including gondola racks. According to their website, they “provide comprehensive industrial storage solutions for companies of all sizes—consultation, engineering, design, fabrication, installation and aftermarket support.” Their product range covers light‑duty racks, medium‑duty racks, heavy‑duty warehouse racking, and, importantly for retail, gondola racks. With facilities in Penang and Selangor, they cater across Malaysia.
EMTS’s Gondola Rack Offerings: Versatility & Customisation
EMTS offers a broad selection of gondola rack types suited for different retail and display scenarios. For example:
- Light‑Duty Gondola: Suitable for small, lightweight items like magazines, snacks, and cosmetics.
- Medium‑Duty Gondola: For moderately heavy items such as hardware tools, automotive parts, and pet supplies.
- Duplo Gondola: More flexible system with interchangeable fixtures—hooks, brackets, shelves.
- Freezer Gondola: Designed for frozen food displays in supermarkets.
- Pharmacy Gondola: Tailored for pharmaceutical, OTC, and health‑care product displays.
- Wall Gondola & Island Gondola: Wall‑mounted or double‑sided island configurations to optimise space.
- Gondola End Display & 4‑Way Gondola: Strategic units for end‑caps or multi‑access points.
This comprehensive range allows retailers to select racks that match product types, environment (e.g., freezer), and layout constraints.
What Makes EMTS a Credible Manufacturer?
1. Local Manufacturing & Custom Engineering
EMTS emphasises that they design, fabricate and install their racking systems in Malaysia. This local manufacturing allows for better lead times, custom layouts and adaptation to Malaysian retail conditions.
2. Wide Project Portfolio
Their website lists many project references across Penang, Selangor, Johor etc., showcasing their experience in implementing gondola racks and other shelving systems. Such project breadth gives confidence in their capacity and reliability.
3. Diverse Retail & Industrial Capabilities
Though known for retail shelving, EMTS also handles heavy‑duty warehouse racks. This breadth suggests strong engineering capability and adherence to safety and quality standards.
4. Customisation & Accessories
The manufacturer offers a wide array of accessories (hooks, baskets, netting, data strips) for their gondola racks, showing attention to detail and retailer usability.
How Retailers Should Work with a Gondola Rack Manufacturer
When selecting a rack manufacturer like EMTS, retailers should evaluate several key factors:
- Site Assessment & Layout Review: The manufacturer should provide consultation and design input based on the floor plan, product mix, and traffic flow.
- Load Capacity & Material Quality: Ensure racks are rated for the product loads, built of durable materials (steel, powder‑coated finish, etc.).
- Customisation & Flexibility: Ability to adjust shelf heights, adapt for special zones (freezer, pharmacy), and add custom accessories.
- Installation & After‑Sales Support: Professional installation, anchoring, maintenance support, and spare parts availability. EMTS claims to support these services.
- Lead Time & Local Service: A locally based manufacturer like EMTS in Malaysia can reduce shipping delays and provide faster service.
- Cost vs Value: While cost is always a concern, consider long‑term value: durability, usability, maintenance, and adaptability.
Case Example: How EMTS Supported a Retail Chain
While exact client names may be confidential, EMTS lists “Gondola – Bandar Perda, Penang” and “Duplo Gondola – Batu Kawan, Penang” among project references. In these projects, EMTS provided tailored gondola rack systems suited to the store’s layout, product category, and space constraints. The result: improved product visibility, efficient use of floor area and standardised shelving across outlets—enhancing brand consistency.
Benefits of Choosing a Credible Manufacturer like EMTS
- Better Product Visibility & Sales: Quality gondola racks enhance display, making products more accessible and appealing.
- Optimised Space Usage: Custom configurations (island racks, end‑caps, wall-mounted) help maximise available retail real estate.
- Scalability & Adaptation: Retail environments change—new products, seasonal themes, store upgrades. A manufacturer offering flexible systems positions you for growth.
- Reduced Downtime & Maintenance: Durable racks mean fewer replacements, less disruption. A reliable manufacturer supports the rack’s lifecycle.
- Local Service & Aftercare: With Malaysia‑based manufacturing and service network, you get quicker response for parts, installation or adjustments.
Conclusion
Finding the right gondola rack manufacturer is more than sourcing shelving—it’s about partnering with a company that understands retail display dynamics, engineering standards, and customer behaviour. EMTS Malaysia stands out as a credible option, offering a full spectrum of gondola rack solutions, backed by local fabrication, customisation and support. By aligning with such a manufacturer, retailers can build display systems that not only look good but drive performance, efficiency and growth.
Frequently Asked Questions (FAQs)
1. What types of gondola racks can EMTS Malaysia supply?
EMTS offers light‑duty, medium‑duty, Duplo, pharmacy, freezer, wall gondola, island gondola, gondola end display, and 4‑way gondola racks.
2. How customisable are the gondola racks from EMTS?
Very customisable. They provide adjustable shelf heights, various widths & depths, accessories (baskets, netting, hooks), and special configurations for different retail sectors.
3. Does EMTS Malaysia support installation and after‑sales service?
Yes. EMTS highlights that they handle fabrication, delivery, installation, and ongoing support as part of their service offering.
4. Are EMTS gondola racks suitable for pharmacy or freezer environments?
Yes – EMTS specifically lists ‘Pharmacy Gondola’ and ‘Freezer Gondola’ among their offerings, showing suitability for specialised retail areas.
5. How do I choose the right gondola rack system for my store?
Consider your product types (light vs heavy), store layout (aisle width, island vs wall), display strategy (end caps, impulse zones), load requirements, future flexibility, and installation/maintenance services. Working with a manufacturer like EMTS, which offers consultation, helps ensure the right fit.
If you’re looking for a reliable gondola rack manufacturer in Malaysia, exploring EMTS’s offerings and discussing your specific needs with them is a strong first step.
